Quality Clucks with owner Desmond Parks

After a career-ending football injury and launching Quality Clucks out of sheer survival, CEO Desmond Parks found himself rapidly expanding but lacking the formal business structure to sustain his newfound success. The More Than An Athlete initiative stepped in to provide Desmond with the critical mentorship, emotional intelligence training, and strategic framework he needed to safely navigate his company's sudden elevation.

By surrounding him with an experienced collective that helped him delegate operational tasks, refine his marketing, and embrace extreme ownership, the program transformed his solitary hustle into a structured, collaborative roadmap. Ultimately, this dedicated support system empowered Desmond to look beyond daily survival and build a self-sustaining culinary legacy with a true team by his side.

faith forward | trusting the process

Desmond Parks originally launched Quality Clucks out of pure necessity to support his medically fragile newborn during the pandemic, but he eventually hit a growth plateau clouded by burnout and a fear of the unknown. At this critical crossroads, the More Than An Athlete Emotional Intelligence (MTAAEI) program stepped in to bridge the gap between his unresolved identity as a former football player and his future as a CEO.

By combining empathetic mentorship with essential business infrastructure like KPIs and marketing strategies, the MTAAEI team empowered Desmond to finally accept help and stop carrying the operational burden entirely on his own. Surrounded by this collaborative support system, Desmond gained the confidence to trust the process, conquer his fears, and transform his grassroots survival hustle into a sustainable community legacy.